SHINE FIGHTS AGREES TO MULTI-FIGHT DEAL WITH TOP MIDDLEWEIGHT PROSPECT EDDIE ARIZMENDI, JR.

Debut Expected to Take Place in 2010

Miami, FL (USA): On the heels of an impressive first-round submission victory at Rage in the Cage 141, one of the sport’s most promising prospects has signed with upstart Shine Fight Promotions. Hailing from one of the most talent-rich regions of the country, 24 year-old Tuscon, Arizona native Eddie “Crazy Face” Arizmendi, Jr. (12-4, 6 sub, 4 KO) has been one of the most impressive local fighters over the past couple of years. His Shine debut is expected to take place later this year.

A staple in the Rage in the Cage organization, Arizmendi won the RITC middleweight title in 2008 and has yet to lose since earning the belt in an impressive three-round performance against Jose Cortez. Arizmendi has defended the title four times, defeating the likes of local fighter Tyler Brooks, King of the Cage veterans Leroy Fornoff and Philip Preece, as well as David Hulett. Most recently, Arizmendi stepped up to 210 pounds to face submission specialist Mike Moritz, easily defeating him via armbar in just over a minute. The impressive win brought his win streak to six, dating back to 2008. Arizmendi has also faced Ultimate Fighter 11 competitor Seth Baczynski, who is now his teammate at Tuscon’s rising Apex MMA gym under noted trainer Joey Rivera. Another teammate of Arizmendi, Lyle Steffens also competed on TUF 11.

Known for an aggressive, well-rounded fighting style that had led to an 83% finish rate, the 6’3”, 185-pound fighter has quickly become a hometown favorite with both fans and media members alike. One writer recently boasted, “Arizmendi finishes fights, and it’s always fun to watch.”

A standout quarterback in high school, Arizmendi received scholarship offers from UCLA and Colorado State University before deciding that college was not for him. Instead, he honed his athleticism in an MMA gym and became one of the most promising prospects in the sport today. Already an impressive fighter, Arizmendi is still just 24 years old with a multitude of time to grow into his body and mind as a fighter.

“I am really working on my submissions and my boxing. I’m really excited to have this chance [in Shine] and it will be fun,” Arizmendi said on signing his first major deal.

The young fighter joins a deep middleweight division in Shine, with tough fighters like Murilo “Ninja” Rua, Falaniko Vitale, Travis Galbraith, and Vitor Vianna flooding the landscape. But overwhelmed he is not: “I love to throw hands and I wanted to test myself,” he said regarding the Shine middleweight division.

Never the best-behaved youth on the streets of Tuscon, Arizmendi credits his strict Native American roots and background with staying out of trouble and becoming the man he is today: “My parents are my heroes,” he said. “It’s kind of boring here [in Tuscon]. It’s either play sports or get into trouble, and I was lucky my parents were on my ass.”

Shine Fights’ next event, "WORLDS COLLIDE: MAYORGA VS. THOMAS," will take place at the Crown Coliseum in Fayetteville, NC, and will be broadcasted on PPV on cable and satellite in the United States and Canada. The main event will feature a 160-pound catchweight bout between former boxing champion Ricardo Mayorga and MMA veteran Din Thomas. In the co-main event, former EliteXC Middleweight Champion Murilo “Ninja” Rua will battle ultra-tough PRIDE veteran Travis Galbraith. The event will also showcase a welterweight contest between MMA veteran Nick “The Goat” Thompson and Brazilian star Eduardo Pamplona, as well as surefire ground war between 2009 ADCC Absolute Champion Braulio Estima and former Olympic Judo competitor Rick Hawn. Also on the card is a pivotal bout in the Shine light heavyweight division scrap between ground specialists Alexandre “Cacareco” Ferreira and IFL veteran Jamal “The Suit” Patterson.

“WORLDS COLLIDE” will be telecasted in High-Definition, and it will be available in both English and Spanish (where available). The broadcast will start at 9 PM ET/6 PM PT and will be produced by MultiVision Media, Inc. There will be a 30-minute countdown show prior to the live event at 8:30 PM ET/5:30 PM PT. The event will be available for $29.95. Tickets may be obtained by calling Ticketmaster at 1-800-736-1420, or online at www.ticketmaster.com, or in person at the Crown Coliseum Box Office. For box office hours and more info, please call (910) 438-4100.

About Shine Fights
Shine Fight Promotions, LLC is a U.S.-based organization that seeks to deliver the art, discipline, respect, and passion that is mixed martial arts (MMA) to the global market. The organization is committed to the growth of MMA, and is focused on creating a positive experience for both fighters and fans. They work hard to organize the fights that fighters and fans want to see by arranging the most competitive and interesting matches available. Shine Fight Promotion seeks to grow through innovation, high production values, dramatic and engaging fights, and the promotion of authentic MMA. Above all, they are committed to letting our fighters, fans, and organization “shine” through tough competition. For additional information on Shine Fights, please visit http://www.shinefights.com/

About Fight of Your Life Communications
Fight of Your Life is the only company that focuses exclusively on communications within the sport of MMA. Through utilization of media relationships, sponsorship contacts, writing skills, and public relations experience, Fight of Your Life raises the profile of its clients, which increases awareness, draws revenue, and helps establish long-term viability. Current Fight of Your Life clients include fight promotions such as Gladiator Challenge, Jeff Curran’s XFO, X-1 World Events, MMA Big Show, and Shine Fights. In addition, Fight of Your Life handles management for rising StrikeForce lightweight title contender Lyle “Fancy Pants” Beerbohm. Also, Fight of Your Life owner Phil Lanides covers MMA for Examiner.com, and writes for FightSport Magazine, and CACombatSports.com. For additional information on Fight of Your Life Communications, please visit http://www.fightofyourlife.com